Consistency
Digital executions of the Terumo BCT brand are just one branch of one big proverbial family tree. What is created for the digital world must be consistent in look, feel and tone with those pieces that have been created for the real world. Remember that consistency is paramount as you navigate your digital journey with Terumo BCT. Here’s just a small list of what your digital creations will co-exist with:
- Trade show displays and signage
- Product brochures
- Direct mail pieces
- Applications
- Videos
Ease of Use
Much of our standards are based on the industry-leading user interface library Bootstrap, chosen for its flexibility and user-friendly design. For more information about this valuable resource, visit www.getbootstrap.com.
One brand. Many platforms
If there is one mantra to hold close, it would be: It’s all about the user experience. Keeping our users top of mind throughout every element of the design process is key. Our html templates utilize responsive layouts to ensure a satisfying experience, regardless of device.
Simple Integration
To keep integration painless, we focus on technologies that integrate with any browser-based deliverable, including as much or as little as needed. Once again, making it easy to focus on user experience.
Corporate Brand Standards
When you seek to understand the foundation of our brand or want to dive deeper into specific design references, check out our Corporate Brand Standards.
Forge Ahead
As questions or new digital opportunities arise, we invite you to connect with us. Your insight will prove invaluable as we continue to develop these standards to be a useful tool for our entire team.