Video
When showing our story is the best way of telling our story, video can be the perfect solution. Our approach to video mirrors our principles of photography—candid shots, insightful moments and elements of discovery all combine to tell the Terumo BCT story best.
Our Guiding Principles
- Video should be set in real-life environments in the style of a documentary
- Subjects should feel genuine and credible
- Terumo BCT products should always be in focus
- Use depth of field to promote a rich engagement with viewers
- Multiple camera angles keep the story interesting
- Background music should be positive, modern and upbeat
- Keep story concise and easy to follow
Text on screen
Title Screen and Lower Thirds
Utilize standard video title screen animation sequences at the front of any video. The sequence should not be altered; however, the duration is flexible according to the length of the content being presented. Allow appropriate time based on amount of content.
- Use any of the lower third options for name and title identification
- Keep content in the action safe area, and never let text go beyond its background color field
- The first appearance of a lower third should run at a minimum of two seconds
- Avoid using lower thirds over multiple shots or scenes
What to Avoid
- Generic stock footage
- Videos that feel staged
- Low-quality footage; footage taken on a cell phone
- Pacing that is too fast or too slow
